Hellmann's ketchup. Sao Paolo 2013.
Label design for Hellmann's ketchup in the SP Burger Fest, an event devoted exclusively to the burger in Brazil.
In the second edition of the festival, Hellmann's prepared something unique to participants: all who purchase the SP menu burgers Burger Fest in restaurants selected will receive a kit with ketchup and the event guide. Special packing comes with labels signed by me and Adhemas Batista, Brazilian digital artist.
"Is a special form of gift-giving our fans and Burger lovers showing that Hellmann's Ketchup also values and invests in art and culture," explained Patricia Itabaiana, marketing coordinator.